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Law No. 16/2012/QH13 dated June 21, 2012 of the National Assembly on advertising
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Law No. 16/2012/QH13

Independence - Freedom - Happiness

Hanoi, June 21, 2012



                                                              ON ADVERTISING                                                            

Pursuant to the Constitution 1992 of the Socialist Republic of Vietnam amended and supplemented under the Resolution No. 51/2001/QH10;

The National Assembly promulgates the Law on Advertising

Chapter I


Article 1. Scope of regulation

1. This Law specifies the advertising activities; the rights and obligations of organizations and individuals participating in advertising activities; the State management of advertising.

2. The political propagation and dissemination are not regulated by this Law.

Article 2. Interpretation of terms

In this Law, the following terms are construed as follows:

1. Advertising is the employment of various means in order to present the public with the profitable products, goods and service; non-profitable products and services; organizations and individuals trading and providing the presented products, goods and services, except for news, social policies; personal information.

2. Profitable services are services aiming to make profit for the organizations and individuals that provide such services; non-profit services are services serving the social interests that do not make profit for the organizations and individuals that provide such services.

3. Advertisements include the contents and forms of advertising demonstrated using graphics, sounds, voices, text, symbols, colors, lights and similar forms.

4. Advertising promotions are activities of seeking and boosting the opportunity to sign the advertising contract.

5. Advertisers are organizations and individuals that demand to advertise their products, goods and services, or to advertise themselves.

6. Advertising service providers are organizations and individuals that perform one, a number of, or all the phases of an advertising process under the advertising contract with the advertiser.

7. Advertisement publishers are organizations and individuals using means of advertising under their management to present the advertisements to the public, including the press, publishers, website owners, organizers of sports events and cultural programs, and the organizations and individuals using other means of advertising....

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